stretched screen

Stretched Screen Sizes: How to Choose the Right Aspect Ratio

Author:Yoda . 1/4/2026

In today’s increasingly segmented commercial display market, stretched screens are becoming an important display format in retail, transportation, catering, and brand display scenarios. Unlike traditional 16:9 displays, stretched screens, with their ultra-wide or ultra-long aspect ratios, provide more efficient and visually impactful solutions for information display.

However, in actual procurement and project implementation, many international clients encounter the same problem:

How should stretched screen sizes be chosen? Which aspect ratio is truly suitable for their application scenario?

What is a Stretched Screen? Why is it becoming increasingly popular?

A stretched screen typically refers to an LCD display with an aspect ratio significantly different from the traditional 16:9, with common ratios including 32:9, 37:9, and 48:9. These screens are also often referred to as:

  • stretched bar LCD display
  • ultra wide stretched screens
  • bar type digital signage
  • wide aspect ratio digital signage

Compared to ordinary displays, the core advantages of stretched screens are:

  • More suitable for horizontal information display (such as prices, timelines, and route guidance)
  • Saves installation space, suitable for narrow areas
  • Better aligns with the visual flow of commercial environments
  • Strong differentiation and high brand memorability

Because of this, stretched screens are widely used on shelf edges, in buses and subways, restaurant menus, airport flight information displays, elevator advertising, and shopping mall wayfinding systems.

stretched screen

Common Stretched Screen Sizes and Aspect Ratio Analysis

Before choosing a stretched screen, it’s necessary to understand the mainstream stretched screen sizes and aspect ratios on the market.

1. 32:9 Stretched Screen (Most Common Ratio)

This is currently the most widely used stretched screens aspect ratio, and it is very mature in industrial and commercial display applications. Common sizes include:

  • 28-inch stretched screen
  • 36-inch stretched screen
  • 37-inch stretched screen

Applicable scenarios:

  • Shelf edge LCD displays
  • Retail price display
  • Supermarket digital signage

Advantages:

  • Strong content adaptability
  • High compatibility with CMS systems
  • Good stability for large-scale projects

2. 48:9 / 49:9 Ultra Wide Stretched Screen

This aspect ratio screen is longer and narrower, providing a stronger visual impact, and is often used for information streams or dynamic advertising displays.

Typical applications:

  • Transportation information display
  • Subway/train station digital signage
  • Airport wayfinding systems

Features:

  • Long viewing distance for single-line information
  • Ideal for scrolling text and timetables
  • Requires a certain level of professional expertise for content creation

3. Custom Stretched Screen Aspect Ratio

For high-end commercial projects or brand chain clients, custom stretched screens are becoming a trend.

Customizable options include:

  • Non-standard size stretched LCDs
  • Special installation ratios
  • Ultra-thin bezels or embedded structures

As a source manufacturer, Yoda can provide the following based on project requirements:

  • Size customization
  • Housing structure customization
  • High brightness / touch screen / 7×24 industrial-grade solutions
stretched screen

How to Choose the Right Stretched Screen Based on Application Scenarios?

Choosing a stretched screen is not about “the longer the better,” but rather about determining the size and aspect ratio based on the usage scenario.

1. Retail and Supermarkets: Prioritize Content Density

In retail environments, stretched screens are typically used for:

  • Product price display
  • Promotional information
  • Brand advertising rotation

Recommended choices:

  • 32:9 stretched screens
  • Medium size (28–37 inches)

Reasons:

  • Uncluttered display
  • Easy-to-read content
  • Low maintenance costs

2. Transportation and Public Spaces: Emphasize Viewing Distance

In scenarios such as subways, airports, and high-speed rail stations, the core requirement is clear readability from a distance.

Recommended configuration:

  • Ultra wide stretched screens
  • High brightness (700–1000 nits)
  • Industrial-grade LCD panel

These stretched screens digital signage solutions require extremely high hardware stability, and manufacturing experience is particularly important.

3. Restaurants and Chain Brands: Emphasizing Brand Consistency

In restaurant menu boards and chain stores, stretched screens primarily serve as a visual extension of the brand.

Key points:

  • Screen aspect ratio must match the store structure
  • Content aspect ratio must be consistent
  • Supports horizontal splicing or multi-screen configurations

Yoda has provided custom stretched screen solutions for several international chain brands in this field.

Content Adaptation: Why is Aspect Ratio More Important Than Size?

Many customers only focus on stretched screen size when selecting a screen, but overlook the impact of aspect ratio on content.

1. Content Production Costs

Different stretched screens aspect ratios mean:

  • Different resolutions
  • Different design logic
  • Different CMS templates

The more unique the aspect ratio, the more important early content planning becomes.

2. User Reading Habits

Horizontal stretched screens are more in line with:

  • Natural human eye movement
  • Commercial space wayfinding logic

However, if the aspect ratio is too long or the content layout is unreasonable, it will negatively affect information transmission efficiency.

From the Manufacturing Perspective: What Other Parameters Should You Consider When Choosing a Stretched Screen?

As a digital signage factory deeply rooted in the international market, Yoda advises customers to consider the following core indicators when choosing a stretched screens:

  • Panel grade (Commercial / Industrial)
  • Brightness and contrast
  • Operating temperature range
  • CMS compatibility
  • Installation method (embedded / wall-mounted / suspended)

These factors often have a greater impact on long-term user experience than the “size itself.”

stretched screen

Why are More and More International Customers Choosing Yoda’s Stretched Screens?

In the niche field of stretched screens, Yoda is not only a product provider but also a solution-oriented manufacturer.

Our advantages include:

  • Years of experience in stretched LCD manufacturing
  • Covering mainstream and custom stretched screen sizes
  • Supporting OEM / ODM / project customization
  • Long-term supply to international markets such as Europe, North America, and the Middle East

From standard models to complex projects, we can provide professional advice from the manufacturing perspective.

Summary: Choosing the Right Stretched Screen is More Important Than Choosing a Larger Screen

The value of a stretched screen lies not in being “longer,” but in being “more suitable.”

Only by combining application scenarios, content formats, installation environment, and manufacturing capabilities can the commercial value of stretched screens be truly realized. If you are looking for a stable and reliable stretched screen supplier, expert advice on aspect ratio selection, and a digital signage manufacturing partner for the international market, Yoda will be a worthwhile long-term partner.

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