Eileen Gu, 2022 Winter Olympics, advertising machine

Eileen Gu set a record of gold medals and medals in a single Winter Olympics

On the morning of February 18, in the final of the women’s U-shaped field skills in freestyle skiing, Eileen Gu successfully won the gold medal with a score of 95.25 in the second jump, and won the 8th gold for the Chinese team.

It is worth mentioning that this is also the first time that the Chinese team has won a gold medal in this event. Eileen Gu performed very well in the first round. She scored 93.25 points, ranking first among all players.

Eileen Gu, 2022 Winter Olympics, advertising machine

In the second round, Eileen Gu increased her difficulty and also completed the competition perfectly. In this round, her score increased to 95.25 points and continued to rank first among all players.

Eileen Gu was the last to appear in the third round. Due to the huge advantage in the previous two rounds, she had already locked a gold medal in advance before she played.

In the end, Eileen Gu won gold with an absolute advantage in her own strengths. She won 2 gold medals and 1 silver medal in this Winter Olympics, setting a record of gold medals and medals in a single Winter Olympics.

Eileen Gu, 2022 Winter Olympics, advertising machine

On the morning of February 8, the women’s freestyle skiing platform final at the Beijing Winter Olympics.

The 18-year-old talented girl Eileen Gu made a thrilling jump and rewrote the history of this skiing event.

In the Olympic arena under great pressure, she did not choose a low-risk move that could guarantee the bottom silver medal.

Instead, she challenges a high-risk move that has never been done by a female athlete in human history.

Eileen Gu, 2022 Winter Olympics, advertising machine

Even Eileen Gu herself had not successfully done this action before. Before the competition, she only practiced on the air mattress for two days, all of which ended in failure.

But it was this thrilling jump on the Olympic arena that made Eileen Gu win the bet!

She turned against the wind and won the first gold medal of the Chinese national team in this event, and also challenged the extreme record of women in this sport.

However, it is not only her achievements on the Olympic field that have made a comeback, but also Eileen Gu’s commercial value off the field.

Eileen Gu, 2022 Winter Olympics, advertising machine

As early as Eileen Gu participated in the XGames World Extreme Games for the first time and won 3 medals in total, 2 gold and 1 bronze.

Its endorsement fee has risen from the previous $1 million/year to $2 million to $2.5 million/year.

After the Olympics, the number of endorsements on Eileen Gu soared to more than 20.

In just one year, the income from speaking has reached more than 30 million US dollars, which is as high as more than 200 million yuan.

Well-known domestic brands such as JD.com, Luckin Coffee, Yuanqi Forest, China Mobile, Mengniu, etc. have bet on signing Eileen Gu.

Eileen Gu, 2022 Winter Olympics, advertising machine

After all, Eileen Gu has gathered many labels such as “genius”, “student tyrant”, “champion”, and has become a first-line international superstar in the sports world after Yao Ming and Jeremy Lin.

Moreover, today, when the perfect idols like Wang Leehom have all “collapsed”, cooperating with entertainment stars has become a high-risk and thunder-prone investment.

Sports stars are often relatively safe, and the risk of “collapsed” is small, so the endorsement choices of brands have shifted from entertainment stars to sports stars.

Eileen Gu, who has been out of the circle recently, has naturally become a big celebrity who has been “bet” by major brands under this trend.

The brand that originally bet on Eileen Gu, now only needs to increase its investment and put Eileen Gu’s previous endorsement content on the appropriate media, and it can achieve twice the result with half the effort.

In fact, many brands are already doing this! Recently, when people go shopping, they have discovered the phenomenon of “gu Ai bullying the screen” in the streets and alleys.

Outdoor advertising machines on bus stop signs, OC advertising machines in coffee shops, and LCD advertising screens on the outer walls of shopping malls all show signs of this talented girl.

Eileen Gu, 2022 Winter Olympics, advertising machine

After all, the delivery method of offline advertising machines and LCD screens can not only reach the crowd on the largest scale, but also help the delivery point to become an online celebrity check-in location, allowing everyone to take photos together.

And it is also convenient to manage. Through the Information release system, real-time management in different places can be realized, and various types of documents such as pictures, videos, and audios can be distributed with one click.

The installation is also completely unlimited, and different installation methods such as wall hanging and brackets can be freely selected according to the site. Save your time and worry.

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