Reviewing 2021: How will Commercial Display industry break through the epidemic?
In 2021, the COVID-19 outbreak has pressed the pause button, but not the back button, for the commercial display industry globally. The epidemic has given birth to new categories, new opportunities, and new application scenarios.
At the same time, the epidemic has deepened people’s urgent expectations for smart life, and promoted the innovation and implementation of eight scenarios including smart community life, smart education, smart medical care, smart transportation, smart government affairs, smart cultural tourism, smart retail, and smart conferences. Completed some exploration of business models.
Similarly, in 2021, the state released the “14th Five-Year” development plan, which injected new vitality into the development of China’s commercial display market and provided policy-oriented support.
The main commercial display scenes are reflected in education, medical care, transportation, cultural tourism, etc. Smart Education: Channel integration, multi-screen era, and more and more new technology applications.
The epidemic has promoted the development of the online education industry. Before 2019, the proportion of online education was only 4-6%. In 2020, due to the development of the epidemic, people began to prefer online education, and the overall proportion rose to 20%.
Due to the promotion of the “Three Classrooms” policy, the interactive tablet has also begun to enter the multi-screen era from a single screen; secondly, smart classrooms are gradually taking shape, and the number of large-sized interactive flat panels in the classroom will gradually increase in the future. And above, colleges and vocational education and other equipment needs more than 6 sets.
The hot trend of educational equipment is mainly in software and computer hardware and related products, and more and more new technologies are combined and applied.
Smart Healthcare: Showing a blowout trend, more than half of the demand for new displays, and rapid growth in medical display equipment.
The development of the epidemic requires hospitals to reduce human-to-human contact, and it also accelerates the process of intelligentization. Internet hospitals are in a blowout situation. And after 2020, a number of related policies have also been introduced to accelerate the advancement of smart medical care.
Medical display equipment is divided into two categories. One is scene display equipment, which is usually dominated by callers, accounting for as high as 33%; the proportion of indoor navigation equipment is about 21%; the proportion of remote consultation and self-service printing are respectively 17%, 18%.
Among the scene display devices, the triage screen has a prominent demand in medical display products, accounting for nearly half, about 47.3%. The second is the display equipment of radiological diagnostic products, especially in the two fields of clinical review and consultation and teaching.
Smart transportation: already standing in the wind, new technologies and new thinking give birth to new safety; video surveillance display equipment is in great demand.
Smart transportation is the foundation of urban construction and is currently the outlet for commercial display products. In particular, among the eight key words for the development of 2020, it is emphasized that on the basis of the interconnection of people and vehicles, the trajectory of smartphones is added, and the collision of related information such as people and people, people and vehicles, and vehicles and vehicles can be realized in time and space.
In the smart transportation scenario, the demand for monitoring and display equipment in the solution is prominent, accounting for 80%, and the information release display equipment is only 20%. However, in the segmented areas, such as the demand for smart light pole equipment, the demand is also growing rapidly.
In 2021, China’s public information display traditional market (projector, LED display, splicing screen, interactive flat panel, commercial TV, digital signage) will exceed 200 billion yuan, a year-on-year increase of more than 15%.
Interactive flat panel: the fastest growing market. The compound growth rate in the past five years has reached 26.1%; the data predicts that the market size will exceed 50 billion yuan in 2021, a year-on-year increase of more than 60%.
In 2021, commercial flat panel shipments are expected to reach 800,000 units, a year-on-year increase of over 80%. The education market has a large shipment scale, close to 1.4 million units, of which LCD whiteboards and LCD blackboards have the largest demand
Interactive tablet: the fastest growing market. The compound growth rate in the past five years has reached 26.1%; the data predicts that the market size will exceed 50 billion yuan in 2021, a year-on-year increase of more than 60%.
In 2021, commercial tablet shipments are expected to reach 800,000 units, a year-on-year increase of over 80%. The education market has a large shipment scale, close to 1.4 million units, of which LCD whiteboards and LCD blackboards have the largest demand
Digital Signage: Considerable room for growth. In 2021, the market size is expected to exceed 6 billion, an increase of more than 20% over the same period.
In the overall digital signage market, the demand for indoor non-ladder media products still ranks first, accounting for more than 80%; however, the growth rate of indoor ladder media products is fast, up 2.1 percentage points from the same period.
The proportion of outdoor products increased from 1.3% last year to 2.8%, due to the promotion of smart transportation construction projects and the accelerated layout of outdoor light box advertising.
With the development of new technologies in commercial display and the demand for new scenarios, more products with different forms and functions have been born, and the commercial display market is moving towards a harmonious development of a hundred flowers.
It is estimated that in 2025, the traditional market size of China’s commercial display will exceed 300 billion yuan.
